Instinct is made by Nature's Variety, a natural pet food company located in Lincoln, Nebraska. Our team is passionate about providing proper, holistic nutrition for your beloved dog and cat. Instinct products are designed so you can feed canned and kibble food in a variety of flavors to your pet. We are proud pet parents, just like you! So we understand that your pet has a special place in your family, in your life, and in your heart. Our products are sold across the United States and Canada in local and national pet specialty stores. Our passion for holistic pet nutrition extends from our market-leading raw formulas to our grain-free kibble and cans. Our customers send us testimonials every day telling us that our products have transformed the lives of their pets.